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Gracious Outdoor Living Enhanced by Elegant Faux Outdoor Greenery

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You never know what will happen when a designer sets out to solve a problem!

Greenville, N.C. floral designer Ed Glenn and his wife have stellar reputations for their arrangements.

Their arrangements have been showcased at the White House and State events.

But as their business grew so did the headaches of working in the fresh flower industry.

Frustrated with shipping delays, weather and poor growing conditions, Ed began looking for a high quality faux alternative to live, potted plants.

 

Greenville, N.C. floral designer Ed Glenn

 

Unsatisfied with what he found, he decided to create his own!

With no production or manufacturing experience, Ed developed a prototype that he displayed at High Point Furniture Market.  Before long, he had many orders and began his family owned and operated company, New Growth designs.

Today, New Growth Designs is a leading provider of luxury faux plants, flowers, trees and elegant faux outdoor greenery.

 

New Growth Designs - elegant faux outdoor greenery

 

Hearty Faux Greenery

At the recent High Point Market, New Growth Designs introduced an innovative landscaping technology, ENDURALEAF, that sets a new standard of performance for artificial outdoor greenery. All hedges, balls, topiaries, mats, green wall panels and succulents are tested and approved to withhold appearance for temperate climate zones in most places in the U.S. for up to 10 years.

Under the intense sun exposure of places like Florida, Arizona and the Middle East, the outdoor faux greenery is tested to last for around 5 years.

 

ENDURALEAF

 

Elegant Outdoor Landscapes

Inspired by English and French gardens, Ed’s faux greenery adds enduring, low maintenance beauty to any setting.

 

Elegant Outdoor Landscapes

 

 ENDURALEAF faux greenery blends seamlessly with natural plantings and lawns.  The boxwood balls and hedges make this expansive yard appear neatly groomed. 

 

 ENDURALEAF faux greenery

 

When I lived in an apartment I grew tired of looking at all the concrete around me!

Elegant faux greenery is the answer for those longing for the outdoors!

The fact that it’s so durable and carefree makes it perfect for city living.

 

ENDURALEAF faux greenery with statue

 

Climbing vines add character to any facade. However, they can cause damage as they grow.

This thick faux boxwood vine enhances the architecture of the Franklin Historic Restoration building in Birmingham.

And, it won’t damage the brick!

 

 ENDURALEAF faux greenery - climbing vines

 

Timeless Design

The secret to ENDURALEAF product’s lasting beauty is ” a proprietary technology, engineering, and material,” said Glenn. “The material used is similar to the faux leather used for car door interiors and dashboards. There is no cracking, splitting, or fading,” he said.

 

 ENDURALEAF faux greenery - Hanging Plant

 

Outdoor faux greenery and hedges are catching on all over the world, especially with designers and architects, Glenn said.

“Everyone loves the carefree maintenance, yet it looks so authentic. (The greenery) allows you to bring the gracious look of European gardens to your outdoor settings, even if the soil and climate wouldn’t allow live plants to grow there.”

 

 ENDURALEAF faux greenery - carefree maintenance

 

Find inspiration for your outdoor spaces read Barclay Butera’s Luxurious, Curated Outdoor Spaces.

 

Photos courtesy of New Growth Designs. Images 7 & 8 from Birmingham Historic Restoration, Credit to Ingram & Assoc. Images 9 & 10 from The Hamptons; Setting in Photo 10 designed by Amal Raad Kapen, Wall Street Journal, saveig.com

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About Leslie Hendrix Wood

Leslie Hendrix Wood is the founding editor of the luxury lifestyle and design blog, Hadley Court and an has her own interior design firm, Leslie Hendrix Wood Interiors in Midland, Texas.

Leslie received her undergraduate degree in business. She worked briefly in banking and returned to school to earn her MBA.

Upon graduation, she moved to Washington D.C. to work on a Presidential campaign and received a Presidential appointment to a position in International Trade.

At the end of the administration, Leslie returned to her hometown and joined the family oil and gas business, although her first passion has always been, after raising her children with her husband, business and interior design.

When she saw her children were closer to leaving home, she decided to start the blog, Hadley Court. in 2012, which won the Design Bloggers Conference Hall of Fame award for Best New Design Blog in 2013 - a prestigious honor granted by her peers.

In 2014, she is, in addition to blogging, beginning to build the family friendly luxury lifestyle brand: HADLEY COURT, based on her values of Gracious Living, Timeless Design and Family Traditions.

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Hadley Court is my family’s summer home where I spent my summers as a child. Every day at Hadley Court was a celebration of fine living.
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