Sanctuary or sizzle?
Depending on which 2018 Color of the Year you embrace, either could be your response to the sweep of change and uncertainty that has gripped the world.
As Hadley Court reported in our recent blog, Benjamin Moore’s 2018 Color of the Year, ‘Caliente,’ 6 Chic Ways to Use this Color Without Burning Down the House, Benjamin Moore has taken the sizzle route with Caliente, a radiant red full of fire and energy.
AkzoNobel, a top paint and coatings supplier to the furniture, flooring and cabinetry industries and a leading color authority, has gone the sanctuary route, naming Heart Wood, a warm, soothing dusty rose with gray undertones, as the 2018 Color of the Year. AkzoNobel made the announcement to manufacturers, designers and product developers at the recent Fall #HPMKT.
The warm rose is shown on the wall color in the two photos above. Aside from both being warm colors in the red family, these two hues actually may not be as dissimilar as you might think at first glance. Just look at the “supporting” color palette to Caliente, developed by Benjamin Moore:
Benjamin Moore’s Pleasant Pink, Texas Rose and Cranberry Cocktail each bear striking resemblance to Heart Wood. In announcing Heart Wood as their 2018 Color of the Year, AkzoNobel explained, “In times of unpredictability, consumers crave a color like Heart Wood that represents the warmth of nourishing natural wood in a palette that provides a soothing sanctuary color that says, ‘Welcome Home.”
For more of AkzoNobel’s analysis of why Heart Wood is right for today, and its four supporting palettes, visit here.
Along with Heart Wood, AkzoNobel has identified four top color families for 2018:
All four shades are shown in the second photo above, which was one of several displays Akzo created at #HPMKT to illustrate color and style trends.
AkzoNobel also identified four style trends impacting wood finishing for 2018 and beyond: Historically Modern, Reclamation, Pearl & Metallic and Opaque.
Historically Modern, shown in the exhibit above, is dominated by wood tones including cherry, walnut, mahogany, teak, acacia and burl, mixing contemporary looks with historically relevant pieces. For example, 18th Century styles are mixed with modern, rounded shapes and plinth or transitional bases.
Reclamation, shown in the display above, features products that are weathered, raw and organic and reveal the imperfections in wood, or look bleached by the sun. Exposed beams on vaulted ceilings and reclaimed floor treatments underscore this look.
Pearl and Metallic mixes modern and transitional looks, luxe details and clean lines in styles that sparkle with a contemporary shimmer.
Opaque, the style dominating cottage, farmhouse and lodge, features two-tone looks that can also be used to create a dramatic contemporary style.
Will it be the sizzle of Caliente or the sanctuary calm of Heart Wood for you and your clients in 2018? Or maybe a bit of both?
Photos 1 & 3, Benjamin Moore. All other photos courtesy AkzoNobel.
Kim Darden Shaver
Leslie Hendrix Wood
Editor In Chief
Leslie Hendrix Wood Interiors
Gracious Living. Timeless Design. Family Traditions.
Photos Courtesy of Lexington Home Brands. Photos 6, 9, 10 & 11 by Author.