For those of you who may not be familiar with them yet, Laduree is a world famous French luxury brand, best known for their exquisite tea rooms furnished with genuine antiques, and for the delicious, pastel colored macaroons that the world has come to know and love.
Founded in 1862, Ladurée transformed itself under the direction of its founder, Louis Ernest Ladurée, from a bakery into a pastry shop in 1871.
Laduree’s founders settled on Rue Royale in the heart of the capital for their original pastry shop, but a bit later, the wife of the founder had the idea to set up a salon in the same place as the shop. A place where women could freely discuss anything and everything while enjoying one or two of their pastry delicacies.
The second cousin of founder Louis Ernest Laduree, Pierre Desfontaines – and the landowner – carried out her wishes and the first Laduree tearoom/salon opened in 1930 and was an instant success.
Fast forward to 1993, and the Holder family bought the Laduree brand and named young David Holder as President, and his sister Elisabeth as co-President.
When the Holder family originally bought the Laduree brand, they knew that to succeed, they had to be authentic to the brand’s luxury roots and history and so they kept the original tearoom open on Paris’ Rue Royale, shown below. Notice the original frescoes on the ceiling of Laduree Royale, painted by Jules Cheret who was entrusted with its interior decoration.
Another section of the Laduree Royale, re-designed in the colors made famous by Madeleine Castaing.
In 1997, the Holders opened a second Laduree tearoom on Paris’ Avenue Champs de Elysees.
For this location, they chose Studio Jacques Garcia to design the interiors.
Laduree Interiors: Laduree Avenue Champs de Elysees, another view.
Next, they opened Laduree Rue Bonaparte, on the fabled Left Bank corner of Rue Bonaparte and Rue Jacob where Madeleine Castaing once had her shop on the lower floor, painted black on the outside, and lived upstairs in her apartment.
A close up view of the wallpaper and interior from Laduree Rue Jacob.
As you’ve no doubt noticed by now, the downstairs area of each Laduree tearoom is quite different from the upstairs salon, and Laduree Rue Jacob is no different.
We could show you many more beautiful interiors of the Laduree tearooms that have opened all around the world now, but will focus on just this one, in Bangkok, Thailand, as we love the beautiful colors of the silk window treatments.
Isn’t it wonderful to witness how investing in the finest interior design has now made Laduree a *must visit* luxury destination experience for people from all over the world?
We know Leslie Hendrix Wood is looking forward to visiting Laduree SoHo in New York City in a few weeks, when she is there to participate in the American Cancer Society’s #HopeLodgeNYC benefit gala, where she has designed this stunning tabletop setting for their gala fundraising event at the Harmonie Club on Tuesday, December 6th.
Leslie is bringing 7 of her friends from Midland, Texas – and her mother – to help raise money and we can imagine their delight when they step inside Laduree SoHo and see this
and these gorgeous tassels on the window treatments.
Who would not want to have tea here, and talk with their girlfriends?
We hope you, dear readers, have enjoyed this look at these stunning Laduree interiors today and will follow along with us as we visit New York City in just a few weeks!
And, if you’ve been to a Laduree tearoom yourselves, we’d love to see your pictures and/or read about your experiences – in the comments!
Thank you, as always, for reading and subscribing to Hadley Court. We appreciate YOU.
Leslie Hendrix Wood
Leslie Hendrix Wood Interiors
Owner, the Hadley Court blog
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